Justin Leung Ms. Fernandez Essays - Greek Mythology, Mythology

Justin Leung Ms. Fernandez 12/30/16 ELA p. 3 Pygmalion Essay: Many may entreat to ask and know: Do we make our own character, or does personality make us? Our personality is the thing that clarifies our lifetime story: it maintains our feelings, relations, objectives, pasts, qualities, and shortcomings. It gives us an impression and makes a reaction of our lives and time. It epitomizes the fundamental and nonexclusive character of conflicting cases wherein establishes to the truth of our human self. By and by, our language and connections - our components of articulation wherein make and characterize our being of life- - are the most significant variables and piece of our novel and common way of life as individuals. The fantasy Pygmalion shows our relations of personality all through the content. For example, the content states, I should pick where I love...there is no existence without affection. I know how you can do it. Look. I remain here. I place my hand about her; my face against hers. This shows how Pygmalion of Cyprus felt truly about the goddess Aphrodite and immediately began to look all starry eyed at the sculpture he made portraying her. Pygmalion discussed how his sincere right with hers to come and communicated his connection to her one might say that recognized him from his wants. In this way he clarified how he was unable to have genuinely adored her, yet in that sense he was unable to have lived without his adoration presenting his own considerations and feelings within the sight of Aphrodite. What's more the legend of Daedalus states, ...and there, as the fellow extended his arms towards the sky, Daedalus ventured delicately behind him, put his hands on his shoulders, and pushed This passes on how Daedalus' activities demonstrated his vindictive and pompous articulation from the start; and that appeared to Athena how he was unfit for such a respectable situation as her top pick. All things being equal, his language of qualification likewise changed not himself as an individual, yet his connection with the Goddess Athena, showing a connection and viability between that of connection and language. Daedalus later turned into a far reaching understanding man of an acknowledgment, respect, and steadfastness at long last nearby his child, Icarus, inside the maze. In a nutshell, the fantasies of Pygmalion and Daedalus demonstrate how one's own language and connection of articulation is the most significant supporter of the molding of the underlying personality, both in the feeling of truth and profound quality. Pygmalion had adored Aphrodite past looks and all; and indicated pardoning in essence. Daedalus gave a way of how language associates with connection in his existence with Athena and the townsfolk; of King Minos and his child, Icarus.

Night in the Desert Essay Example For Students

Night in the Desert Essay I lie on a stone in the base of a desert gulch. The stone has been warmed by the extreme warmth of the earlier day, and even this far into the night it holds a specific warmth; practically like a living animal. I retain the recuperating warmth, feeling significantly loose. I am happy to be alive. On all sides, transcending sandstone dividers hang over me; securing me. Beneath me is the dry waterway bed. Grand cottonwoods develop along it; their tormented structures demonstration of their will to endure. The green leaves are turned mercury by the full moon. A delicate, warm breeze murmurs through the trees, confessing to privileged insights. The breeze is peculiarly perfumed with jasmine and other extraordinary smells. The spotless smell of warm sandstone is ubiquitous. Warm, velvet sand covers the scene; broken to a great extent by fragrant sagebrush. Everything is lit with an ethereal, extraordinary brilliance from the splendid moon. High on a bluff divider stick the remnants of an Anasazi storage facility. The old apparitions of this disappeared progress appear to keep consistent vigil over all. The angling vault of the sky above me is a profound, profound sable blue. There are a huge number of brilliantly sparkling stars, sparkling like reference points in an ocean of void. The moon is so splendid as to be practically blinding, and a shocking rainbow of light rings it. I lie on the stone, attempting to hold the memory of the gleaming brilliance of this astral plane before it is gone until the end of time. Harmony, serenity, and a profound feeling of prosperity are interminable here. This perfumed desert night is interminable, enduring consistently, however only here and there found.

Trends in Fintech

Trends in Fintech Fintech is a term that is being used quite often in the financial realm; however, its meaning remains vague. At the simplest level, Fintech refers to the technology that is being used in order to enable the conduct of financial services. However, Fintech is undergoing many major changes, and its horizon is broadening with each passing day.Accenture declares in one of its recent reports that investment in Fintech has risen globally to $3 billion dollars in 2013 from $930 million in 2008. The field of Fintech is so broad that it has almost affected all the types of business entities that range from large multinational giants to small-scale businesses. The various components of Fintech included mobile payments, loans, fundraising, money transfers and asset management.The trends in the Fintech industry are rapidly changing. The global financial meltdown had radically changed the ways in Fintech industry. In the light of global financial meltdown, new regulations are being introduced whic h increased the need for more Fintech mediums. Furthermore, the technological industry is also experiencing a boom in terms of introducing new and innovative product. Therefore, it is expected that the Fintech industry will also present some new and promising innovations. Customer behavior in the Fintech industry is also subject to dynamism, which is also another important reason for the changing environment of Fintech industry.The Fintech industry has made the world of finance highly integrated. Previously, the clients had to visit the office in order to perform even the mundane task like inquiring about their bank balance and withdrawing money. Now a simple click on their mobile phones enables the clients to perform all these mundane tasks in the comfort of their schedules. Furthermore, the Fintech has also facilitated online banking transactions, which had not only made life easier for the individuals, but had also revolutionized the business operations to a large extent. © Shutterstock.com | pichetwIn this article we will look at 1) importance of Fintech, 2) Fintech applications, 3) factors affecting Fintech trends, and 4) trends in Fintech.IMPORTANCE OF FINTECHFintech is a multidimensional field. Its scope in the business world is so large that it caters to almost all kinds of business organizations. Furthermore, the Fintech has greatly increased its accessibility to the clients. These factors have greatly enhanced the importance of Fintech. The importance of Fintech different entities is given as follows:Importance of Fintech to the WorldFintech has been one of the important drivers for the globalization of the financial world. With the advent of Fintech, the financial services were able to spread their access around the globe. Now, well-established banks work all over the world, and their sophisticated network is being laid down meticulously primarily because of the Fintech evolution.Fintech has enabled the financial services to become integrated all over the world, which has greatly facilitated the trade of services and goods. Business to business contact and business to client contact had been encouraged due to the advent of information technology. Due to information technology evolution, the people were able to connect with each other across the globe at lesser cost and with higher frequency. However, the business transactions between them were greatly impeded because the financial services were either inaccessible or too expensive to bear. However, with the advent of Fintech, business transactions were greatly facilitated, which has spurred up a new chain of business activities around the globe, thus making the living standards in general to rise.Importance of Fintech to Small BusinessesFintech can create a level playing field for the businesses, irrespective of their sizes. Fintech has not only encouraged small-scale businesses to a large extent, rather it has also made their operations much more cost effective. Small businesses can perform many of the financial transactions through their online banking accounts. This is highly cost efficient. Furthermore, the global outreach of small-scale businesses is enabled because of Fintech. Without Fintech tools, small-scale businesses could never hope to do business across borders. With Fintech, the small businesses can raise finance across the world for their ventures. Thus, the importance of Fintech is immense for the small-scale businesses.Importance of Fintech to Large BusinessesThe workload of large businesses has greatly been alleviated due to the advent of Fintech. Large businesses are no more confined to local boundaries and are able to reach out to the global market due to ease in carrying out financial transactions. Large businesses are able to get many online customers globally because of the online payment system. Furthermore, outsourcing of products has become far more convenient than ever before. Instead of opening bank account at every cou ntry, global businesses can operate from single bank that is serving at the global scale. Furthermore, by being the client of one large bank, large businesses are often able to arrange special arrangements with their banks that result in cost concessions. Therefore, Fintech has greatly facilitated the global operations of large businesses.Importance of Fintech to consumersThe consumer tastes have changed incredibly since the arrival of Fintech. The trend of online shopping is accelerating, due to which the online payment system is trending high. Moreover, the global outreach of customers has increased incredibly and now they have an array of products at the global scale to choose from. This has not only facilitated the best price hunt for the consumers but has greatly increased the standard of living of the consumers. In addition, the arrival of smartphones, on the other hand, had further encouraged the customers to perform their day to day financial tasks through their mobile phone s. Thus, for customers the avenues of choices have increased like never before, thanks to Fintech.FINTECH’S APPLICATIONSThe applications of Fintech are immense.One of them is the payments and transactions operations of financial services are greatly radicalized by incorporating new technologies into it. Financial institutions are now maintaining their financial record of clients in electronic databases.Furthermore, the collaboration of technology with the risk management operations of financial institutions has not only made the risk management process more sophisticated, rather it has also made it more efficient.Moreover, credit rating of clients has become much easier for the financial institutions because of online databases. The central banks make a compulsion on all the banks under its wing to update the central database of central banks regarding the entire credit history of their clients. In this way, all the banks will be able to know about the defaulters of other banks an d will take precautionary measures while lending to those clients so forth.Mobile banking is yet another application of Fintech. Mobile banking has greatly reduced the overcrowding in banks as customers are able to perform many of the financial transactions through their mobile accounts. Due to the advent of mobile banking, financial institutions can increase their coverage of financial services to remote areas. Now, many people are able to perform financial transactions through their mobile phones without visiting their banks for months.Trading of goods and services across the country and internationally has increased due to the perfect blend of financial services with technology. Information technology has enabled people to connect with each other globally. The formal trading globally started to take place when people were able to transfer payments from one country to another. Fintech acted as a mediator in this respect, without which international trading would not have existed a t current level.Another important application of Fintech lies in the field of forex market. By incorporating Fintech in the foreign exchange, forex market has turned into a fully fledged market. Fintech has enabled to trade forex like a commodity and also provides many risk aversion services to businesses that deal in forex market.As technology blended with financial services, financial institutions began expanding their services to the masses. Initially, Fintech financial services were largely confined to the business sector, Fintech has resulted into the advent of retail banking. Through retail banking, financial institutions are able to provide all their services like a one stop shop. It is the retail banking due to which the branching network has expanded to remote areas. Furthermore, Fintech is also being applied in crowdfunding and peer-to-peer lending. Other important applications of Fintech lie in risk and compliance, insurance, financial advisory services, digital wallets, digital and alternative currencies, etc.FACTORS AFFECTING FINTECH TRENDSSome of the factors that are affecting the Fintech trend are outlined as follows:Big Data New DataFinancial industry is one of the largest industries of the world and has been in need to have a pool of information that is rising day by day. Big data is a huge challenge for the financial institutions, and it is opening up the new horizons for innovation. Day by day new information has been generated that has the potential to be added in the financial data. Like, social networking data of a potential borrower is being used increasingly by banks for the credit scoring. Thus, Fintech is in a dire need to manage the big and new data, and that is surely a challenge for it.Access and Convenience of TechnologyThe increasing access and convenience of technology is changing the trends of Fintech. Due to technology, the access to online information has increased incredibly. Furthermore, as the financial institutions are r equired to disclose their financial standards increasingly for the sake of transparency, new avenues for innovation have opened up. Many companies are able to identify a niche in the market, which could substantially reduce the profit margins of traditional financial institutions. For example, there are certain mobile apps that enable the users to perform the payment transactions via phone without the need of any bank account. Such niche products could pose as a serious threat to the traditional banks that generate a huge chunk of their profit margin through online payments transactions. Furthermore, there are certain financial software that enable the outsourcing of entire accounting task.Dis-intermediation of BanksFintech has resulted in dis-intermediation of banks. People are consulting online search engines like Google increasingly in order to search for their financial concerns and are relying less and less on the financial institutions for advisory services. Furthermore, socia l networks have increased the culmination of this trend even more. Social networks have provided a single virtual or physical avenue where people who are searching for the same questions could address their concerns and gather all the relevant information accordingly. This would lead to decreasing reliance on banking services lesser and lesser.Furthermore, peer to peer lending has also increased, which again results in the dis-intermediation of banking services. As people are able to connect each other with much more ease after the advent of information technology, they are able to establish their channels of lending and borrowing online. Technically, this has always been the work of the financial institutions to connect the lenders and borrowers. However, due to advanced information technology, lending and borrowers can now connect with each other directly, thus eliminating the need of financial intermediaries.The investment search for equity financing has also gone online. In addi tion to that, payment systems are being radicalized increasingly. With the evolution of digital or virtual currencies like BitCoin and Amazon coin (the virtual corporate credit), the need of standard payment mechanisms provided by the standard bank accounts is decreasing day by day. All this could pose a serious threat to Fintech.TRENDS IN FINTECHUtilizing Social Media PlatformsSocial media platforms are a great way for Fintech to increase the access of financial institutions to the masses. Online social media is enabling the financial institutions to connect to the customers at individual level and to provide them services round the clock. Facilitates like that of online accounts, web based credit applications and payment portals are increasing the reach of financial intermediaries to the masses. Furthermore, the social media helps to gather all the people who share same concerns regarding their finances at one place. This development provides a great opportunity to the financial i nstitution to know about their customers in a better way.Digital Payment NetworksAlthough cash transactions still play an important role in the digital payments network, there has been a rising trend of digital payment networks. New technologies in Fintech have emerged in this regard. Tio Networks, for example, is a company that facilitates cash conversions through point of sale bill payment, mobile technology and self-serve kiosks. Wipit’s is a mobile payment network which operates internationally and provides the services of cash loading, payments, purchases and mobile remittance just through one click. Thus, the rise of digital payment network is a new trend in the Fintech, and it is expected to completely substitute the cash transactions.Analysis of Big DataThe availability of big data has brought a radical change in the world of Fintech. Big data has not only increased the availability of information about people, but it has also increased the access to this giant pool of inf ormation. Big data has made the credit rating process much more credible and convenient for the financial intermediaries. Due to big data, the online activities of the potential client can be accessed, and his or her credit rating can be done in much more accurate manner.Upscaling through B2B2CFintech provides a great way of collaboration for business to business to consumer connection. In order to serve the under-served niche market of consumers, small scale venture has the potential to team up with established institutions. E.g., Ready For Zero is a company that collaborates with banks in order to deal with the debt management of its customers who are at the verge of insolvency.The emergence and popularity of BitcoinBitcoin is a kind of cyber currency. It is gaining popularity in the financial institution due to its high credibility in the Fintech industry. Bitcoin has the potential of completely substituting the cash and other electronic bank transfers and will be highly cost eff icient.[slideshare id=32310396doc=moneyofthefuture2014eng-140314062726-phpapp02type=d]Increasingly improved online bankingDue to rapid developments in the technology, the online banking services with respect to Fintech have improved incredibly and have the potential of being improved even more. The online banking has become much more secure and private. Furthermore, it is providing a wide array of services that can be performed through online banking e.g. transfer of payments, balance inquiry, etc.Fintech is increasingly becoming an integral part of the global business world. It has integrated so well in all the arrays of business world, that its presence has become almost indispensable. There is no doubt that Fintech has a huge potential for innovations, and small Fintech players in the industry can exploit some gainful opportunities in this regard.Disruptive FinTech: A Look at Markets in Five Years

Decision Making - Brainstorming, Delphi Technique, Nominal Group Technique Free Essay Example, 1500 words

In implementing a decision, whether or not a group made it, individual managers are more effective. While many mangers recognize the effectiveness of group decision techniques it is accepted facts that the individuals involved in the process take the roles of deciding. Let us consider the needs for individuality is common to group techniques. Among the most common group techniques widely used are the brainstorming, the nominal group, and the Delphi technique. Brainstorming is a process of generating unlimited ideas to the open while the coordinator records them and synthesize them later. The process does not limit the thinking of the participants and ideas are not opposed. The process can be applied to a group or individual. A study showed that individuals brainstorming alone could generate more good ideas than working in a group (Sample, 1984). A possible explanation is that people fear they'll look foolish or stupid, and, therefore censor themselves. This hesitation could still ex ist even if the participants were advised not to provide oppositions or criticisms. This tells us that in the brainstorming process, the information is derived from individuals. We will write a custom essay sample on Decision Making - Brainstorming, Delphi Technique, Nominal Group Technique or any topic specifically for you Only $17.96 $11.86/page This will to the identification of priority solutions. Sample (1984) stated, Some of the obvious advantages are that voting is anonymous, there are opportunities for equal participation of group members and distractions inherent in other group methods are minimized.

Thank You Very Much For Your Reply And Being - 952 Words

Thank you very much for your reply and being so understanding of my situation. Thanks for reading my long email. (I just wanted to give all the facts as precise as possible.) Yep, understand. And, sorry to hear about your having health problems. 1. I have my recent DS2019 at home in NY that I can scan it to you on Friday night after I got home. In my laptop, I have with me here the old version of it. (The only difference is that the most recent one has an Academic Training on the side (in box 5) showing a place and the date of AT. Please see my DS2019 in the attachment. 2. To your questions, though I m not an expert, but I think we met the Exceptional hardship criteria (and hope I can put it well enough here) because my husband has only limited two choices of either being with me by going back to my home country (knowing we ll never be allowed to leave again) or being without me (forever) by staying here in the US. Either choice violates his rights as a US citizen who has the right to reside in the US and as a human being who has the fundamental right to be together with his family. Additionally, either choice will destroy our family completely both psychological and financial aspects. Knowing that the 2-year-requirement of my government is not for 2 years, but forever. If I were to return back to my country, my country will never allow me to go out of the country ever again and that is not only detrimental to his psychology but also his physical health andShow MoreRelatedQuestions On Online Public Relations892 Words   |  4 Pages Task one: Email replies from personal tutor Reply 1 Thank you Josephine for a very bright and informative e-mail. I like the honesty you show in explaining your final choice. Please keep this on file for your portfolio and for someone who feels that they do not like introductions you have done well! Albert Evans Principal lecturer 020 8331 9943 Reply 2 Thank you Josefine for this interesting introduction with its short narrative. It is not a bad thing to be a little reluctant to write aboutRead MoreThank You For The Reply1528 Words   |  7 PagesThank you for the reply. I do not really think I have a sophisticated diction and great sense of punctuation, but thank you for that as well. I have been thinking about whether or not to reply after reading your letter because it does not necessarily require a reply and it occurred to me that sending an anonymous letter to someone who is trained to read could be a problem. There are little detailed that you could possibly pick up on and use to uncover my identity (especially if you are curiousRead MoreMurderer in The Family1536 Words   |  6 Pagesnerves. She had eaten a good breakfast and gotten plenty of sleep. She was well prepared. The questions felt strangely ok to her. She understood what to reply. But every so often she still got confused. Courtney in another room was taking the test, her fingers clenched her pencil. She stomped her feet and twitched. She was so worried she hadnt gotten much sleep. The next month the rejection letters came. Courtney rejected from New York University and Ohio State. Her eyes re read the letters several timesRead MorePurpose Of The Event For All Blind Children And Their Families1299 Words   |  6 Pagescomments section. How much has been raised tally. Enquiry or feedback section. Have a daily update section on what is happening for the event. 4. Discuss project requirements (for example: budget, timeline) As they are not for profit and they don t have a big budget have been given a maximum of $2000 also have been given 1 month to have it up. The event is on 20/05/2016 5. Discuss how information is accessed, search and delivered to the target audience. 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He could not afford to become distracted, the mountain of paperwork resting on his desk reminded him so, but he could not help but wonder how his son and daughter are fairing. The school is much larger than the pre-school. They would be learning more complex things then when they were attending pre-school. And at least Abigail andRead MoreDiscuss the Importance of Act Three, Scene 5. How Does Shakespeare Use Dramatic Devices in Order to Make It Such an Interesting and Important Scene?1727 Words   |  7 Pagesfeud develops the themes of conflict, deception and dignity in the play. The play includes a lot of themes, love, family, hate, deception and revenge. In the Elizabethan period, women were subordinate to men. They were considered to be ‘inferior beings who were controlled by their husbands, fathers or any other men in the family. Women were not allowed to hold their own opinions, views or lifestyles. Men had control of everything, some of these included money, politics, work, children, women andRead MoreRole of Media in Democracy2423 Words   |  10 PagesRole of Media in Democracy ------------------------------------------------- Top of Form 1. If this is your first visit, be sure to check out the  FAQ  by clicking the link above. You may have to  register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. Bottom of Form Welcome to the India Forums | Discussion Forum. ------------------------------------------------- Top of Form Page 1 of 212LastRead MoreAgainst Society, Against Myself1092 Words   |  5 Pagespopcorn and the hickory roasting smell of the Angus beef. My stomach revolted with the combination of the variety of scents and the sickening feeling of guilt in my stomach. Before we go in, he asks: â€Å"Can you give me the money so that I can buy your ticket as well?† â€Å"Sure.† I reply. â€Å"How much is it though? My parents always pay for me so I wouldn’t know.† â€Å"I don’t know. I guess we’ll find out.† After we spent $23.76 in the ticket booth, he escorts me to the auditorium, and we awkwardly pick seatsRead MoreThe Importance Of Security Doors1198 Words   |  5 PagesAs you approach the SM Entertainment building, you fumble with your wallet attempting to pull out your drivers license for identification purposes. Once the plastic card slides between for fingertips, you snap shut your wallet and shove it into your bag again. Your footsteps begin to increase in pace while you use your free hand to fidget with the glasses resting on the bridge of your nose. After reaching the main door, you yank off your sunglasses and press the intercom button. Hello. How

Marraige Life vs Singal Life Free Essays

The difference between the marriage life and the single life is there are advantages, and disadvantages. Although married life sounds stable, there are more benefits to being single, in the short and long term picture. (Marriage Vs Single Life. We will write a custom essay sample on Marraige Life vs Singal Life or any similar topic only for you Order Now ) In today society a lot of people are being married and still being single. This particular way of thing has changed their lives. In this compare and contrast the difference between single and married people lives. Single life mainly has no responsibility at all. Being single you don’t have to come home to anyone. If you like being alone this is the perfect lifestyle for you. You don’t have to share your money, everything is about you. There are a lot of people that would like to be stress free no one nagging them. Single people can spend their time with anyone they choose. They can come in at anytime they like, and they don’t have to worry about cleaning up behind others. They just have to clean up behind the selves. Single people also have very big trust issue. Marriage people have the companionship of each other and their children. Compared to the single people married people schedule are too busy. Married people have to conduct their partners and children lives as well. Married people can’t live a free life if they want to go with their friends they have to let their partner know there are rules to having a happy successful life. Never both partners be mad at once, never yell all ways talk problems out in a normal voice. Never discuss your problem around a crowd of people, always agree with your partner around crowds , but if you disagree let them know later. Being married emotional support is expected or given with every thought or action. I would choose the married life over the single life. I love the sharing part and the company. I’ve always love being around people so I personally think that I would be a good candidate for the marriage life. I wouldn’t choose the single life because being single and coming to your own empty house not having anyone waiting for me to share my day or thoughts. In this conclusion being single takes a toll on you, while being married has its toll too. But you have someone too,but you will have someone deeply share them with a true friend for life like the marriage says. â€Å"Till death do us part. â€Å" How to cite Marraige Life vs Singal Life, Essay examples

The Birling family and Gerald Essay Example For Students

The Birling family and Gerald Essay Examine carefully the characters of the Birling family and Gerald, how do they share the characteristics of their class, how do they respond to the inspectors revelations   Mr Birling is a middle class, self-made man. He sees himself as being above all working class citizens in his factory and his employees. He is not jealous of his wife but he does envy her position in social standing, he is also in envoy of Mr Gerald Croft, because he has a knight hood at such a young age, and Mr Birling is only just been considered for one. His wife was born into money and in to a rich household. He is a self-made man which means that he has worked for all that he now owns. He is awaiting knight hood from the queen, which would put his social standing Even higher because it would give him a title, Sir. Gerald Croft was engaged to Mr Birlings Daughter, Sheila. The marriage would combine two of the big companys together, Croft LMT. and Birlings.  When the inspector calls throughout the play the main thing that Mr Birling seems to be worried about is the chance of a public scandal, which would mean that his knight hood could be taken away, and not of the girl. As soon as the inspector enters the dining room Mr Birling tries to show off is influence and power, I was an alderman for years- and lord mayor 2 years ago, im still on the bench So I know the Bromley police officers pretty well.  This is an obvious attempt to intimidate the inspector, The inspector replies to this quite subtly,  Quite so.  This upsets Mr Birling greatly, as he was trying to show power and the inspector ignored him. When the inspector accuses him of knowing Eva, he denies all knowledge of her, but then when he is shown the photo he still denies it to start with. This behaviour by Mr Birling Shows that he would rather lie, and not risk any trouble than to tell the truth. I think that Prestley is trying to show a section of society through Mr Birling.  Mrs Birling is a higher -middle class lady. She was born into a good family and unlike her husband, she was handed every thing that she has from her rich heritage. But she is socially lower than Gerald. She uses her social power against people who are lower than her. When eva came to her for help, it was Mrs Birling who had the power to turn her away and make sure she did not receive any help, and that is what she did.  When the inspector calls she is not in the room but in the living room talking to Sheila about wedding dresses. When she enters the room and sees the inspector she is surprised but not shocked. She acts the same way when she hears the news. This shows us that she doesnt care about any thing much unless it affects her directly.

What Is Advertising free essay sample

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising  is a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. We will write a custom essay sample on What Is Advertising? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by  sponsors  and viewed via various  traditional media; including  mass media  such as  newspaper,  magazines,  television commercial,  radio advertisement,  outdoor advertising  or  direct mail; ornew media  such as  blogs  and  websites  and  text messages. Commercial advertisers often seek to generate increased  consumption  of their  products  or  services  through branding, which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of  consumers. Non-commercial  advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations  may rely on free modes of  persuasion, such as apublic service announcement. Those in client servicing must therefore interact with clients, gather information, oversee research where necessary, gauge consumer attitudes and based on this, work along with the various departments of the agency to formulate the most appropriate and effective  advertising  strategy  within the specified budget. To be an effective client-servicing person, the candidate has to have a thorough knowledge of the clients business and also know his weak points so that, through advertising and communications, the gap can be minimised. An  accounts executive  who works in the client servicing department takes care of all the monitory dealings. He should know the most effective way to advertise clients product or service i. e the media and their cost effectiveness. Account executives should also have an idea about market research and target audiences. Market Research Every good ad plans, start with research. This is the department which surveys the market and analyses and studies consumer behavior about a product or service. They are involved with collection of data- information about the consumer, the market, existing competition and so on. The research studies provide basic information to the manufacturer, for planning a new product. Media planning/Research Responsibility of media planning department starts at the point when the ad is complete. Media Department  is responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media department must therefore devise the most effective use for an advertising budget to effectively and economically transmit a campaign message to the target audience. This department consists of the following: Media Planners who decide the different media where the ads would be featured in order to get maximum viewership. Media Buyer has to negotiate to buy space in the Press, or time on electronic media at the best rates for which he has to understand the buying as well as selling trends.

Biography of Jacques Cartier, Early Explorer of Canada

Biography of Jacques Cartier, Early Explorer of Canada Jacques Cartier (December 31, 1491–September 1, 1557) was a French navigator sent by French King Francis I to the New World to find gold and diamonds and a new route to Asia. Cartier explored what became known as Newfoundland, the Magdalen Islands, Prince Edward Island, and the Gaspà © Peninsula, and was the first explorer to map the St. Lawrence River. He claimed what is now Canada for France. Fast Facts: Jacques Cartier Known For: French explorer who gave Canada its nameBorn: Dec. 31, 1491 in Saint-Malo, Brittany, FranceDied: Sept. 1, 1557 in Saint-MaloSpouse: Marie-Catherine des Granches Early Life Jacques Cartier was born on Dec. 31, 1491, in Saint-Malo, a historic French port on the coast of the English Channel. Cartier began to sail as a young man and earned a reputation as a highly-skilled navigator, a talent that would come in handy during his voyages across the Atlantic Ocean. He apparently made at least one voyage to the New World, exploring Brazil, before he led his three major North American voyages. These voyages- all to the St. Lawrence region of what is now Canada- came in 1534, 1535–1536, and 1541–1542. First Voyage In 1534 King  Francis I  of France decided to send an expedition to explore the so-called northern lands of the New World. Francis was hoping the expedition would find precious metals, jewels, spices, and a passage to Asia. Cartier was selected for the commission. With two ships and 61 crewmen, Cartier arrived off the barren shores of Newfoundland just 20 days after setting sail. He wrote, I am rather inclined to believe that this is the land God gave to Cain. The expedition entered what is today known as the Gulf of St. Lawrence by the Strait of Belle Isle, went south along the Magdalen Islands, and reached what are now the provinces of Prince Edward Island and New Brunswick. Going north to the Gaspà © peninsula, he met several hundred Iroquois from their village of Stadacona (now Quebec City), who were there to fish and hunt for seals. He planted a cross on the peninsula to claim the area for France, although he told Chief Donnacona it was just a landmark. The expedition captured two of Chief Donnaconas sons, Domagaya and Taignoagny, to take along as prisoners. They went through the strait separating Anticosti Island from the north shore but did not discover the St. Lawrence River before returning to France. Second Voyage Cartier set out on a larger expedition the next year, with 110 men and three ships adapted for river navigation. Donnaconas sons had told Cartier about the St. Lawrence River and the â€Å"Kingdom of the Saguenay† in an effort, no doubt, to get a trip home, and those became the objectives of the second voyage. The two former captives served as guides for this expedition. After a long sea crossing, the ships entered the Gulf of St. Lawrence and then went up the Canada River, later named the St. Lawrence River. Guided to Stadacona, the expedition decided to spend the winter there. But before winter set in, they traveled up the river to Hochelaga, the site of present-day Montreal. (The name Montreal comes from Mount Royal, a nearby mountain Cartier named for the King of France.) Returning to Stadacona, they faced deteriorating relations with the natives and a severe winter. Nearly a quarter of the crew died of scurvy, although Domagaya saved many men with a remedy made from evergreen bark and twigs. Tensions grew by spring, however, and the French feared being attacked. They seized 12 hostages, including Donnacona, Domagaya, and Taignoagny, and fled for home. Third Voyage Because of his hasty escape, Cartier could only report to the king that untold riches lay farther west and that a great river, said to be 2,000 miles long, possibly led to Asia. These and other reports, including some from the hostages, were so encouraging that King Francis decided on a huge colonizing expedition. He put military officer Jean-Franà §ois de la Rocque, Sieur de Roberval, in charge of the colonization plans, although the actual exploration was left to Cartier. War in Europe and the massive logistics for the colonization effort, including the difficulties of recruiting, slowed Roberval. Cartier, with 1,500 men, arrived in Canada a year ahead of him. His party settled at the bottom of the cliffs of Cap-Rouge, where they built forts. Cartier started a second trip to Hochelaga, but he turned back when he found that the route past the Lachine Rapids was too difficult. On his return, he found the colony under siege from the Stadacona natives. After a difficult winter, Cartier gathered drums filled with what he thought were gold, diamonds, and metal and started to sail for home. But his ships met Robervals fleet with the colonists, who had just arrived in what is now St. Johns, Newfoundland. Roberval ordered Cartier and his men to return to Cap-Rouge, but Cartier ignored the order and sailed for France with his cargo. When he arrived in France, he found that the load was really iron pyrite- also known as fools gold- and quartz. Robervals settlement efforts also failed. He and the colonists returned to France after experiencing one bitter winter. Death and Legacy While he was credited with exploring the St. Lawrence region, Cartiers reputation was tarnished by his harsh dealings with the Iroquois and by his abandoning the incoming colonists as he fled the New World. He returned to Saint-Malo but got no new commissions from the king. He died there on Sept. 1, 1557. Despite his failures, Jacques Cartier is credited as the first European explorer to chart the St. Lawrence River and to explore the Gulf of St. Lawrence. He also discovered Prince Edward Island and built a fort at Stadacona, where Quebec City stands today. And, in addition to providing the name for a mountain that gave birth to Montreal, he gave Canada its name when he misunderstood or misused the Iroquois word for village, kanata, as the name of a much broader area. Sources Jacques Cartier Biography. Biography.com.Jacques Cartier. History.com.Jacques Cartier: French Explorer. Encyclopedia Brittanica.

Chain of Command Essay Example | Topics and Well Written Essays - 500 words

Chain of Command - Essay Example In this case Lyndon Johnson, who was President of the United States when the most powerful country on the face of the earth went into what is called as the limited war ideology in Indo-China, his Secretary of National Defense Robert McNamara, General William Westmoreland, the man in charge of the US military operations in Vietnam in the 1960’s, the division and battalion commanders and the individual soldiers in full battle gears. Soldiery, from top to bottom, is guided by the laws of modern warfare specially those task to institute peace and freedom as the Military Review by Sargent (2005) noted, we simply cannot afford to collaterally alienate the people we are trying to influence, liberate, protect, or aid. Not everyone in the field can have the honor and pride of taking orders from the Commander-in-Chief in the form of a morale-boosting pep talk and encouragement. Under constant threat of dragging into the mayhem two of the biggest armies in the world, China and the USSR a nd the wounds of World War II and the Korean War still fresh from the minds of the American people, the United States went into employing the doctrine of limited war.

Technology impact on Business Essay Example | Topics and Well Written Essays - 500 words

Technology impact on Business - Essay Example The product was developed based upon the expectations of a citizen, such as customization and multiple communication options as well as virtual personalized assistance.(Lyon, 2008). Features of the IRS contact center include round-the-clock customer access using one click that can access the customer’s desired choice of assistance, such as chat, video or audio help. Using this improved technology, more customers can be served using fewer resources, thereby resulting in improved efficiency and higher levels of customer satisfaction. The author has pointed out that as the technology evolves, it is likely to improve further and become more mobile, requiring fewer devices to function efficiently. This article also provides details of improved technology devices that can contribute to a cleaner, greener environment. One of these is the EPEAT, a project of the Green Electronics Council. This program is a tool that helps customers to compare monitors, desktops and personal computers in order to evaluate their impact on the environment in terms of the waste they generate. For example, some of these electronic devices may contain toxic or hazardous compounds and if these components are not discarded properly, they could pose a danger to the environment and can also harm public health. The EPEAT technology consists of three basic components. The first is a standard that contains fifty one environmental performance criteria IEEE 1680 to 2006 Standard for the environmental assessment of personal computers. Twenty three of these fall under the mandatory criteria while twenty eight of these criteria are optional, but all of them fall under eight basic categories – the selection of materials, reduced use of environmentally sensitive materials, conservation of energy, ensuring product longevity and ensuring they are designed with end of life management so they can be

Cultural Imperialism Is A Very Old Phenomenon Media Essay

Cultural Imperialism Is A Very Old Phenomenon Media Essay During the past five hundred years, European countries colonized southern countries in the name of spreading Christian civilization to the primitive people in other parts of the world, as well as securing resources and workers for economic production. As cultural imperialism occurs, it is said to be for the own good of the other, conquered civilization, to spread universal values, rights and standards of development. The United States are currently not the only cultural imperialists, but the spread of American values in the entire world is at the leading edge of a wave of spread of Western goods and consumerist culture. Today, the phenomenon might take a different form, as it is a lot more subtle and less brutal than the European colonization: it is being done in the name of freedom of the market and freedom of expression. There are two sides and two major views on the ongoing process. Some consider the propagation of the American culture as unavoidable and beneficial to the world, for some American cultural imperialism is a threat to other cultures. I will try to review both of them to make a better and more reasonable assumption. People who do not see the hegemony of American culture as a threat, state that through the media, the United States is spreading some universal values and human rights. To some authoritarian countries, it spreads ideas of freedom of expression, democracy, equality, and rights concepts that should be, in some peoples opinion, universal. Universality of some values may be possible human nature is not that different from one culture to another, and many values are shared across cultures. However, the majority of the worlds cultures undervalue women and children in practice if not in ethos. Finally, the majority of the worlds people, regardless of the names given to governmental regimes by those with authority, continue to live without real participatory democracy. American ideals of equality, freedom, and democracy now available in the world may give more freedom to women, children, and to minorities in all cultures, and will promote anti-racist, anti-sexist or anti-authoritarian mess ages and regimes.   Irving Kristol, in The emerging American Imperialism, presents imperialism as an unintended consequence of market expansion rather than a conscious goal: one of these days, the American people are going to awaken to the fact that we have become an imperial nation. But he later argues that it is not something unintentional, but that in fact many nations have facilitated and welcomed American cultural values along with American products and ways of life: it happened because the world wanted it to happen. To him, the American missionaries live in Hollywood, which is different from the Old European imperialism, which was based on bureaucratic colonial governments and resource extraction.   Christopher Dunkley, in American Cultural Imperialism: No Bad Thing says that America provides some of the best available anywhere in the world. One of the reasons that American series are so successful in the world is that thanks to its immigration policies, the US has a population with a mixture of Anglo Saxons, Scandinavians, Asians and so on that provides American broadcasters with a domestic audience which is, to all intents and purposes, international. Please the American audience and you can guarantee you will please the world. Some theories of globalization see, instead of cultural imperialism, the movement of products and ideas from across national and cultural borders in ways that produce real changes in cultures like that of the United States. In 1994, MacQuail wrote in his book Mass Communication Theory that not only was United States influencing other cultures, but other cultures were also influencing the US: While one-way flow may be evident in terms of information flows on an information theory quantitative estimate, the reality is that as media technology and economies become more intertwined, this seemingly one-way flow reverses itself into a two-way flow in which what sells abroad influences what Americans see at home. In that perspective, we can talk about an interpenetration of cultures instead of the invasion of American culture in the world. Language is another consideration when speaking about cultural imperialism. English is indeed the language of business, higher education, diplomacy, the Internet, science, popular music, entertainment and international travel. The importance of learning English is not just a political or economic issue4. Logically and arguably, the world needs to have one kind of universal language at a basic level. Economically, having a central language could prove as a great advantage when companies can use the same computer programs in one language. As of 2006, an estimated 1 billion people speak English  5. There has been a greater desire to learn English since the Internet has made such a big impact on the world. The reality is that language and cultural barriers and misunderstandings can get in the way of effective communication and create complications in the work world. With the aid of having a universal language, work can be done more efficiently, safer, and with fewer complications than when there is the factor of a language barrier. For international companies, which have branches all over the world in hundreds of different countries with different languages, this universal language could mean a whole new level of production and growth, and in essence, raise the standard of living for many. Richard Pells states that the effectiveness of the English language as a mass communicator has been essential to the acceptance of the American culture. Unlike other languages, the simpler structure, grammar, and use of more concise sentences in the English language, are all advantageous for the composers of ad slogans, cartoon captions, newspaper headlines, and movie and TV dialogue. English, Pells says, is thus a language exceptionally well suited to the demands and spread of American mass culture10.   The American cultural imperialism as a threat to other cultures We should not forget that the differences in cultures make the world a rich and diverse place. Every individual of each country should have the right to express his or her own culture. A cultural uniformity would lead to the extinction of cultures and it would definitely represent a great loss.   However, the American culture is intruding on most cultures in the world, in many cases threatening their existence. Superman, Spider-man, and Batman replace local heroes; Pepsi and Coke replace local fruit drinks; and trick or treat begin to replace Dia de los Muertos. Perhaps more insidious, to compete with American cultural imports, local varieties and products begin to mimic American products. All the exportation of goods and information from the United States to the entire planet contributes to the exportation of the American culture.   We know that the United States is the leader in exporting its information. One problem is that the United States sells its information and media products so cheaply that it is impossible for the whole world to compete. The American producers budget to cover their costs within the US market and can consequently sell at unbeatable prices internationally. A consequence is that it is much cheaper to buy, for example, a blockbuster Hollywood movie made in the United States than to make a less expensive local production in another country. As a famous movie director George Lucas says, the United States is a provincial country with a culture that has invaded the world via Hollywood. As long as there has been a talking Hollywood, Hollywood has had a huge impact on the rest of the world. Lucas points out that people in other countries are troubled by what they see as US culture squashing local art and cinema. The motivations behind American cultural imperialism parallel the justifications for U.S. imperialism throughout history: the desire for access to foreign markets and the belief in the superiority of American culture. Though the United States does boast the worlds largest, most powerful economy, no business is completely satisfied with controlling only the American market; American corporations want to control the other 95 percent of the worlds consumers as well. Many industries are incredibly successful in that venture. According to the Guardian, American films accounted for approximately 80 percent of global box office revenue in January 2003. And who can forget good old Micky Ds? With over 30,000 restaurants in over one hundred countries, the ubiquitous golden arches of McDonalds are now, according to Eric Schlossers Fast Food Nation, more widely recognized than the Christian cross. Such American domination inevitably hurts local markets, as the majority of foreign industries are unable to compete with the economic strength of U.S. industry. Because it serves American economic interests, corporations conveniently ignore the detrimental impact of American control of foreign markets. It is easy enough to convince Americans of the superiority of their culture, but how does one convince the rest of the world of the superiority of American culture? The answer is simple: marketing. Whether attempting to sell an item, a brand, or an entire culture, marketers have always been able to successfully associate American products with modernity in the minds of consumers worldwide. While corporations seem to simply sell Nike shoes or Gap jeans (both, ironically, manufactured outside of the United States), they are also selling the image of America as the land of cool. This indissoluble association causes consumers all over the globe to clamor ceaselessly for the same American products. In recent years, American corporations have developed an even more successful global strategy: instead of advertising American conformity with blonde-haired, blue-eyed, stereotypical Americans, they pitch diversity. These campaigns-such as McDonalds new international Im lovin it campaign-work by drawing on the United States history as an ethnically integrated nation composed of essentially every culture in the world. An early example of this global marketing tactic was found in a Coca Cola commercial from 1971 featuring children from many different countries innocently singing, Id like to teach the world to sing in perfect harmony/Id like to buy the world a Coke to keep it company. This commercial illustrates an attempt to portray a U.S. goods as a product capable of transcending political, ethnic, religious, social, and economic differences to unite the world (according to the Coca-Cola Company, we can achieve world peace through consumerism). Today, the spread of American culture goes through every communication medium: 90% of the information available on the Internet is in English, CNN is seen in 120 countries, Stephen King is the number one best seller in the world. Obviously, there is already a process of cultural uniformity going on, and this can be seen as a great loss.   More recently, Viacoms MTV has successfully adapted this strategy by integrating many different Americanized cultures into one unbelievably influential American network (with over 280 million subscribers worldwide). According to a 1996 New World Teen Study conducted by DMBBs BrainWaves division, of the 26,700 middle-class teens in forty-five countries surveyed, 85 percent watch MTV every day. These teens absorb what MTV intends to show as a diverse mix of cultural influences but is really nothing more than manufactured stars singing in English to appeal to American popular taste. If the strength of these diverse American images is not powerful enough to move products, American corporations also appropriate local cultures into their advertising abroad. Unlike Levitts weak multinationals, these corporations dont bend to local tastes; they merely insert indigenous celebrities or trends to present the facade of a customized advertisement. MTV has spawned over twenty networks specific to certain geographical areas such as Brazil and Japan. These specialized networks further spread the association between American and modernity under the pretense of catering to local taste. Similarly, commercials in India in 2000 featured Bollywood stars Hrithik Roshan promoting Coke and Shahrukh Khan promoting Pepsi (Sanjeev Srivastava, Cola Row in India. BBC News Online). By using popular local icons in their advertisements, U.S. corporations successfully associate what is fashionable in local cultures with what is fashionable in America. America essentially samples the worlds cu ltures, repackages them with the American trademark of materialism, and resells them to the world. Compounding the influence of commercial images are the media and information industries, which present both explicit and implicit messages about the very real military and economic hegemony of the United States. Ironically, the industry that claims to be the source for fair and balanced information plays a large role in the propagation of American influence around the world. The concentration of media ownership during the 1990s enabled both American and British media organizations to gain control of the majority of the worlds news services. Satellites allow over 150 million households in approximately 212 countries and territories worldwide to subscribe to CNN, a member of Time Warner, the worlds largest media conglomerate. In the words of British sociologist Jeremy Tunstall, When a government allows news importation, it is in effect importing a piece of another countrys politics-which is true of no other import. In addition to politics and commercials, networks like CNN also present foreign countries with unabashed accounts of the military and economic superiority of the United States. The internationalization of television news, while unquestionably a crucial aspect of the processes generally lumped together as globalization, seems paradoxically to be the least well examined, yet most alluded to, aspect of the globalization phenomena. (Paterson, C. Global television news services, Media in Global Context: A Reader, Oxford University Press:1997, p.145). As Paterson points out in his article, few people actually seem to know that most television broadcasters buy international news from transnational news agencies like Rauters, Worldwide Television News and Associated Press Television. Or as Paterson puts it: since television is the major force in shaping how Europe and America see the world, and is becoming so in the rest of the industrialised world and much of the developing world, then the images selected by these few television journalists of similar training and background, are absolutely crucial determinants of how people world-wide perceiver other nations and global issues.  Some of these major news corporations are more closely allied with Rupert Murdoch, and Rupert Murdoch is widely believed to have used his print and broadcast news holding in Britain to bolster Thatcher and Thatcherism (Bagdikian:1989, found in Paterson, C. Global television news services, Media in Global Context: A Reader, Oxford University Press:1997 p.154). Commercialisation gives further reason for concern about international news. The tabloidization regarding printed media, and overflow of clichà ©s in television, as Paterson points out, is principally a process of dumbening down news, and putting emphases on news concerning sports and stars etc. which may perhaps have further impact on peoples political perception (or maybe lack of it). This trend rises questions about consumerism in the west, and what impact this may have on a global scale. But why is it happening and with such success?  cultural imperialism is understood in the terms of the imposition of one national culture upon another and the media are seen as central to this process as carriers of cultural meanings which penetrate and dominate the culture of the subordinate nation. (Barker, C. Global television, Blackwell Publishers: 1997 p.183)  . In conclusion media have speeded up the connection between cultures and thereby started to erase the boundaries of space, and even more profound boundaries of nations and government ensuring free flow of information and influence. The fact that America arguably is in the centre of this development rises concerns about which influences and the voice of whom we are hearing. The homogenisation thesis involved, as posed by many theorists, is both seen as an advantage and a reason for concern. This concern perhaps mainly because of the threat of American cultural imperialism and a consequent loss of diversity, and the possible immense power of position for whom leads this trend because of what seems to be an ability to override governments. The capitalistic nature of media prevents any revolt against the almost monopolistic position the western world has on globalisation via media, and there seem to be no authority that can intervene in this process preventing a monopoly. So however roman tic the idea of cultures being brought closer together is, there are also power struggles and the possibility to exploit this development, which American officials openly admit to be attempting.   The rise of English as an international language of trade and politics has been one of the strongest vehicles for the transmission of American culture. The place of English in the world has crystallized in the past decades you can read signs in English in every capital, and fluency in English has become a taken-for-granted prerequisite for upper-level positions in international trade and politics. While the forces leading to the rise of an international language differ greatly from cultural imperialism, it would be difficult to separate the two. As English becomes a global language, it becomes clear that language and culture cannot be separated. The AP National Writer journalist Anthony Ted says every one from the French to the Indonesians worry that where English goes, America will follow. Scholars Nye and Owen admitted that it is the goal of the United States to have English as the international language: It is in the economic and political interests of the United States to ensure that, if the world is moving to a common language, it be English; that if the world is becoming linked by television, radio and music, the programming be American; and that, if common values are being developed, they be values with which Americans are comfortable. According to them, not only it is intentional, but also it is a developing reality. If this spread of values, language, and information is purely because of economic and political interest for the United States, the well-being of other cultures and their freedom of expression are not taken into consideration except instrumentally can they be bought and sold for a profit, or can they be used to political advantage to the profit and advantage of the US.   Not all social critics see the Americanization of the world as a negative phenomenon. Proponents of cultural imperialism, such as David Rothkopf, a former senior official in Clintons Department of Commerce, argue that American cultural imperialism is in the interest not only of the United States but also of the world at large. Rothkopf cites Samuel Huntingtons theory from The Clash of Civilizations and the Beginning of the World Order that, the greater the cultural disparities in the world, the more likely it is that conflict will occur. Rothkopf argues that the removal of cultural barriers through U.S. cultural imperialism will promote a more stable world, one in which American culture reigns supreme as the most just, the most tolerant, the most willing to constantly reassess and improve itself, and the best model for the future. Rothkopf is correct in one sense: Americans are on the way to establishing a global society with minimal cultural barriers. However, one must question whet her this projected society is truly beneficial for all involved. Is it worth sacrificing countless indigenous cultures for the unlikely promise of a world without conflict? Around the world, the answer is an overwhelming No! Disregarding the fact that a world of homogenized culture would not necessarily guarantee a world without conflict, the complex fabric of diverse cultures around the world is a fundamental and indispensable basis of humanity. Throughout the course of human existence, millions have died to preserve their indigenous culture. It is a fundamental right of humanity to be allowed to preserve the mental, physical, intellectual, and creative aspects of ones society. A single global culture would be nothing more than a shallow, artificial culture of materialism reliant on technology. The attempt by UNESCO to regulate a more equal flow of communication between the North and the South, to protect cultural diversity and to protect countries from cultural imperialism unfortunately resulted in the withdrawal of the United States because it did not correspond to its financial interests. Since 1984, which is the date of the American withdrawal, UNESCO keeps trying to influence and give recommendations to governments, but it has no power over the main country that owns most of the communication flow in the world: the United States of America.  

Good Night Essay

Michelle Magorian’s heartwarming novel, Good Night, Mr. Tom, is not only a touching read but an intriguing one. It tells the story of eight-year-old William Beech, the abused boy of a troubled single mother. He is evacuated from London to a cozy town in the English countryside at the beginning of World War II, and finds himself in the care of Thomas Oakley. â€Å"Mister Tom,† as he is endearingly called by Willie, is known around the village of Little Weirwold as apathetic and gruff. Caring for Willie is just the kind of medicine he needs to turn his personality around, and it does Willie wonders as well. What really makes Good Night, Mr. Tom such a moving read is that it is easily relatable and sets readers up to care about the characters and appreciate their life in modern-day Maine. The events, characters, and setting of the story are very realistic, making the book easy to connect to. Magorian pays attention to detail and never skimps on descriptions, which makes a big difference. Take the dialog, for example. In Little Weirwold, where Willie stays with Mister Tom, villagers use a unique slang that is clearly recognizable in even the shortest of lines: â€Å"’E’s a spry ole thing, but he’s as soft as butter, ent you, ole boy? † This particular sentence is uttered by Tom himself as he convinces Willie that his dog is nothing to be afraid of. There’s more than just slang to be examined in that quote, however. From one simple sentence, it is easy to see how much Tom loves his dog. Phrases such as â€Å"ole boy† are associated with affection and fondness and are usually used by caring pet owners, a fact recognizable if you are a pet owner yourself. In addition to dialog and terms of endearment, Magorian creates situations that ninety-nine percent of the population has been through. In one instance, Willie and a few of his newly befriended pals walk into the school hall on the first day. They see the last remaining chairs to sit in right in the front row and excitedly grab them â€Å"afore the big uns get them. † Too late, the boys realize why their seats had been left empty: the children in front of them are sitting on the floor, â€Å"†¦ so that the five of them were now very exposed. † This prevents them from whispering or, as George says, slipping toffees in their mouths. Nearly everyone has been in a similar predicament when they think there is a great opportunity and then regret the decision to jump on it. Additionally, Magorian incorporates memorable elements of childhood. For example, classroom jobs are assigned in Willie’s homeroom: â€Å"Patsy was the milk monitor for the week. Mrs. Hartridge had taken to heating the milk, now the weather was so cold. She poured it into cups and Patsy carried them two at a time to the desks. † It is easy to picture the whole scene as the students thank Patsy for their milk and Patsy shrugs in response, eager for next week to arrive when she will be assigned the role of table cleaner. It is the specifics that Magorian includes that really make the book relatable to a broad audience. Perhaps it is partly due to this connectability that readers come to care about the characters so deeply. In the very beginning of the book, Tom is portrayed as an irritable recluse who has not yet overcome the loss of his wife and son. As soon as he takes in Willie, however, his attitude warms up and it is plain to see that he loves the boy. He still tries to hold on to some of his crustiness, but it becomes harder and harder for him not to melt around Willie. Take a look at this quote from early on: â€Å"‘You can put that ole bag down,’ he said gruffly. ‘You ent goin’ no place else. ’† Compare it to this one, an excerpt from the later half of the book: â€Å"‘Now you takes care of yourself, boy. You keeps up that ole drawrin’. You’ve a fine gift. If you runs out of pencils, you lets me know. ’† Since readers have watched Tom’s character brighten, they are able to establish a bond with the old man. They are proud of him for opening up and want others to see how he has changed. Just as Tom’s personality blossoms caring for Willie, Willie’s changes for the better under Tom’s care. When readers are first introduced to Willie, they take pity on him. He is a â€Å"†¦ timid, sickly little specimen† whose mother beats him regularly with a belt buckle. Readers read with wonder and glee as Willie grows mentally and physically. He becomes a playful country boy with a taste for adventure and lots of friends, and upon seeing this transformation the hearts of the readers burst with joy. Speaking of friends, the reader comes to like Zach as well because he welcomes Willie into the village with enthusiasm. The two boys become best buddies, and readers are thankful to him for befriending Willie in such a new and intimidating place. This appreciation is proved when Willie and Tom receive the awful news that Zach has been killed while visiting his parents in London. The story suddenly feels empty without Zach’s â€Å"wizard! Out of all the characters that the reader comes to care about, Zach is probably the most profoundly felt. There is no doubt, however, that readers think of all the characters with affection. While indulging in Good Night, Mr. Tom, readers have a lot going through their mind: not only are they relating to the story and connecting to the characters, but also coming to appreciate their own life in modern-day Maine. Between the mesmerizing crashing of waves on rocky beaches and the majestic mountains bordering the sea, there’s just not much to complain about Maine. Racism, sexism, and crime hardly ever make headlines in the local papers; besides, here in the twenty-first century such events are rare to begin with. However, when readers immerse themselves in this novel, all of that changes. Suddenly it is not out of the ordinary for such outdated crimes to be committed. Some of these offenses are minor, such as when Willie’s friend Carrie complains that her mom won’t let her wear shorts: â€Å"She’d been asking her mother for ages if she could wear shorts, but had been told that she’d turn into a boy if she did and no man would want to marry her. † A rule like that seems almost laughable now, and the stark difference in terms of acceptability is wake-up call to readers. Taking it a step farther, the condition of Willie’s mother’s London apartment is dreadful. It doesn’t help that a war is raging, but in comparison to today’s standards it is atrocious nonetheless: â€Å"There was a strong dank smell coming from somewhere. It was as if an animal had opened its bowels or peed somewhere. † To think that a grown woman is allowed to raise a child in such a place is incomprehensible. Perhaps it is not so unbelievable, however, when you consider a final example: the fact that the same lady abuses her son terribly both mentally and physically. She instills unrealistic ideas in Willie’s head such as the color red being sinful and that God will send him to hell for his wrongdoings. Not only this, but she beats him savagely, leaving large welts and bruises all over his body: â€Å"Something heavy hit him across the head and he sank into a cold darkness. He could still hear her screaming and he knew she was hitting him, but he felt numb and separated from himself. He had become two people and one of his selves was hovering above him watching what was happening to his body. † No one should go through anything like that, especially not a child. Such an experience seems even more appalling today because it is strictly against the law. Readers recognize without question how much twentieth century Maine has changed for the better after reading this novel. Because of the easy relatability, developed affection towards the characters, and grown appreciation of present-day Maine, Good Night, Mr. Tom is a truly touching read. Those who immerse themselves in its pages are in for a treat; they will find themselves connecting with the plot and really caring about the characters without even realizing they are doing so. Not only this, but after they put the novel down they will become aware of the fact that they are more thankful of what modern Maine has to offer. There is no doubt that you will be impressed and deeply moved by Michelle Magorian’s book.

Eassy for P.E

Biography of Christopher Bruce Christopher Bruce was born on the 3rd of October 1945 in England, he started studying dancing at 11 years old, and he began with tap and ballet. After studying at the Rambert School Christopher Bruce joined Rambert Ballet in 1963, where he quickly became the leading male dancer. Bruce appeared in works such as Don Quixote in 1964 and Coppelia in 1966. Then the company began to experiment with ballet and modern, combining them to form, specifically the Martha Graham technique. Martha Graham created 181 ballets and a dance technique that has been compared to ballet in its scope and magnitude. Many of the great modern and ballet choreographers have studied the Martha Graham Technique or have been members of her company. ) When Bruce danced the role of Pierrot Lunaire, his own interpretive skills were noticed. Bruce was â€Å"dominating everything- practically living the part†. Bruce then worked with Glen Tetley, he discovered that â€Å"the motive for the movement comes from the centre of the body†¦ rom this base we use classical ballet as an extension to give wider range and variety of movement† In 1977 he was appointed associate director of the company and was its associate choreographer from 1979-87, he created over twenty works for the company. Between 1986-91 he acted as associate choreographer also for London Festival Ballet, later ENB, and resident choreographer for Houston Ballet in 1989. In 1994 he became artistic director for RDC. Often political in his work, he integrates classical ballet and modern dance, often set against popular music by artists like Bob Dylan, Rolling Stones.His productions include ‘Cruel Garden', 1977, ‘Ghost Dances', 1981, ‘Swansong', 1987, and ‘Rooster', 1991. Influences Social and political themes emerge as naturally as a reflection of his own concerns, although his aim is always firstly to create a piece of dance, rather than to make a statement. Neverthe less, he does not see a conflict between creating interesting movement and tackling difficult issues. He believes that there is much beauty in Ghost Dances and similar works. Bruce is typically known for using themes that focus on personal or political issues.He has created abstract pieces but even these have a strong undercurrent of emotion. Bruce uses a wide range of starting points, particularly poetry, literature, music, newspaper articles and world events. For example ‘†¦ for those who die in cattle' reflects his views and concerns of war, ‘rooster' is his idea of relationships, ‘swansong' is probably one of his most moving and emotional pieces and tackles the very serious issue of torture. His views on the general human condition are portrayed in ‘waiting'.Throughout his career, Christopher has been a strong supporter of Amnesty International's ideas and through his choreography he has voiced his concerns for society, the persecuted and victims of a wide range of human rights abuses. Time and again he has returned to these themes and in his most recent work â€Å"grinning in your face†, these concerns are articulated as powerfully as ever. The Arts have an important role to play in exploring social issues and dance can be seen as the most human of the Arts as it is based on the body.The image of the tortured prisoner from â€Å"swansong† or the unjust imprisonment of Reuben Carter, in â€Å"Hurricane† are far more powerful than mere words can ever be. Video extracts of Christopher's work have been used to reinforce talks about human rights abuse. In the 1970's the focus for Bruce was South America and Pinochet's bloody coup against the elected Allende government in Chile. He was deeply moved on the meeting of Joan Jara, who was tortured and murdered by Pinochets forces. This meeting lead him to choreograph, Ghost Dances.He took the theme of the day of the dead, simple symbolism and indigenous dance moveme nts as a basis to convey the plight of the innocent people of South American down the ages and their courage in the face of adversity. Certainly, Ghost Dances has a tremendous impact and audiences in many countries have delighted in its distinctive, rhythmic movement performed to haunting American tunes. However, it is the representation of the oppression of ordinary people, symbolised by the sinister ghost figures, which give the work much of its resonance.On the evidence of ghost dances, swansong, and cruel garden (about the death of Lorca at the hands of the fascists in Spain), human rights themes have provided him with a strong source of inspiration. He remains a passionate advocate for the role of dance and the arts in society and believes that seeing good work and the chance to perform, either as an amateur or a professional, an not only enrich lives, but can also be civilising influence. Ghost dances It was created in 1981, and was influenced by the political oppression in Ch ile.The style was contemporary ballet blended with South American folk dance. The setting of Ghost Dances is a rocky Andean location suggesting the mouth of a cave. The colours (blue's, greens and greys) of the backdrop were very effective and complimented the costumes and movement by adding to the eerie atmosphere. The whole stage was lit by a dim white light. The ‘dead' wear everyday clothes, which are beginning to disintegrate. The Ghost Dancers appear as skeletal figures in striking skull masks. The piece is accompanied by Andiean folk music, with panpipes, guitars, and flutes.The tune is infectious, rhythmic and tuneful. The style of the choreography is sinuous and graceful, incorporating folk-dance influences. The Ghost dancers style of dance differs to the style of the ‘dead'. The Ghost dancers use very off balanced and angular Movements, there heads are the main key I think to making their dancing look as threatening as it does, they move them very quickly and sh arply in unison and it creates a very menacing effect. The ‘dead', on the other hand are very free flowing and graceful, their posture is very open chested and balletic with very neat but complex footwork.I loved this piece and the skills used to perform it. The fluid motion alongside traditional Chilean folkdance was original and inspiring to watch, it was a very moving piece and had a big impact on me because of the real life issues behind it. Swansong This piece was created in 1987 and was influenced by the fate of political prisoners, the style was contemporary ballet and the prisoner's movements were based on the idea of a swan. The piece is generally based around the fate of political prisoners and their need to break free.Swansong is a deliberately disturbing dance showing a victim being tortured by a variety of means, although there is no actual violence on stage. It shows both the aggressive and sadistic element of interrogation, and how brainwashing, humiliation and playing with emotions can all be part of a long, nerve- racking game. In combining vaudevillian humour, balletic virtuosity, and contempory dance expressionism with such a serious theme, he seeks to create work that can be appreciated at a number of levels by a broad audience.The three dancers are costumed archetypally and very much resembled the set, it was all very simplistic, with the prisoner in just a plain t-shirt and jeans and the two guards are wearing vaguely militaristic khaki trousers and short- sleeved shirts could be viewed as policemen, soldiers, or guards. Programme notes have tended neither to give names to the characters nor to specify roles – choosing instead to simply list the cast and allow audiences to make their own interpretation.The prisoner uses a very graceful and flowing style of dance whilst in contrast the two guards dance in a modern, camp manner, highlighting even more the separation and difference between the guards and prisoner. The simplicity of the staging and ambiguity of the characters lends weight to its universality. The action could be taking place anywhere in the world. The stage is dark and bare with the exception of a single wooden chair lit starkly from above, indicating perhaps a single bulb-hanging overhead in an otherwise empty room.There are seven sections in swansong; each has a different theme and style.  ·Section 1, questions and answers. Throughout the first section the dance suggests the interrogators and victim playing a game of cat and mouse, the dance changing from trios to brief duets and solo's. in the duets the interrogators dance in unison, performing the same material one after the other or slightly varying the steps to attack their victim.  ·Section 2, tea for two. The section section begins with another interrogation session during which the second interrogator walks round his eated victim, and this time the victim taps out ‘answers' but in a defiant mood. The interrogators change tatics.  ·Section 3, first solo. The third section is a solo for the victim alone on the stage and it is more lyrical both in music and movement than the proceding sections. It contrasts with the torture previously shown, appearing to be a cry of frustration and anger at the victim's situation as well as evoking his urge for freedom.  ·Section 4, slow trio. The victim immediately tenses and flinches as the first interrogator reaches towards him, and then relaxes when he is not harmed.No questions are asked. Again the opening sequence is performed twice but at the end of the chair is moved so that the victim cannot return to it. This becomes a recurring theme of this dance; the victims chair is repeatedly pulled away from under him or placed just beyond his reach. He is pushed and thrown around, the effect of the violence is in slow motion. The victim curls defensively on the floor and is uncurled by the second interrogator and the torture continues.  ·Section 5, second solo wi thout accompaniment.Although this section repeats dance motifs from the first solo such as the jumps and arabesques suggestive of flight, it is generally more mimetic. The victim lifts the chair onto his back to make it appear he is carrying a huge weight on his shoulders. He then stands facing the audience staring through the bars of the chair, then he appears to crumble in frustration and the solo ends with his ankles trapped in the bars of the chair as if fetted.  ·Section 6, cane dance. The progression of the piece shows a build up of abuse and humility of the prisoner till the final section where the prisoner performs his last solo, his ‘swansong'.Rooster This piece was created in 1992 and in contrast to my other two chosen pieces is influenced by the Rolling stones; the dance is based on the theme and context of the music. It is danced in a contemporary ballet style blended with modern dance to match the music. The set is a clear stage with naturalistic lighting and a white spotlight. The women wear black skirts, tops and tights and the men wear black trousers and a skirt, a red dress is worn only in one number and that is ‘ruby Tuesday'.The whole piece is danced to rolling stones music ranging from upbeat fast and rocky numbers to slower more relaxed music. The theme of each song in ‘rooster' reflects the character that is dancing it, none of the dances are linked, and each section occurs simply because of the different songs that are used, this helps to create an episodic structure. The tempo of the music dictates the style of dance; the faster tracks are modern and contemporary whilst the slower ones are more balletic.This piece does not present a great deal of emotional involvment with the audience; it is simply based on the theme and context of the music. You can see this by the fact that the dancers, the style of dance and the music purely dictate the song. A Time line of dance works which have been choreographed and produced by Christopher Bruce  ·1969 George Frederic  ·1972 ‘†¦ for those who die as cattle'  ·1974 Weekend  ·1975 Ancient voices of children  ·1976 Black Angels  ·1976 Promenade  ·1977 Cruel Garden  ·1981 Village Sounds  ·1981 Ghost Dances  ·1984 Sergeant early's dream 1984 Intimate Pages  ·1985 Silence is the end of our song  ·1985 Land  ·1987 The dream is over  ·1987 Swansong  ·1989 Symphony in three movements  ·1990 Journey  ·1992 Rooster  ·1995 Meeting point Section B Producing our own piece of choreography in the style of Christopher Bruce in groups. How has the work of the choreographer influenced and inspired my own performance and choreography? I chose Christopher Bruce because of the influences behind his choreography, the real life human rights issues that through symbolism he has transferred this into dance.He has successfully brought more awareness to serious issues that most people would not be aware of because it is not going on in this country. The fact that this affects Bruce personally is very inspiring, as his pieces have real meaning and thought behind them. The three works by Christopher Bruce that I have chosen to study are ‘ghost dancers' and ‘swansong' because of the political human rights issues that influenced them and ‘rooster' because it was a contrast to the other two as its influence was the celebration of the Rolling Stones music.I thought these pieces complimented each other well to evaluate as each bears a large variation of accessible motifs, images and sequences of movement that I could re- interpret in my choreography in the style of Christopher Bruce. As it gave me the opportunity to analyse a variety of influences and issues behind the three pieces. Choreographic notes We choreographed a piece for a trio in the style of ‘rooster'. The set was clear other than three chairs that were used within the dance. We were dressed all in black and wore red scarfs round our n ecks. The lighting of the set was dark red

Violence in Hurston’s Seraph on the Suwanee and Their...

Violence in Hurston’s Seraph on the Suwanee and Their Eyes Were Watching God Several scenes from Seraph on the Suwanee parallel scenes from Their Eyes Were Watching God. The scene beginning â€Å"The gun came up†¦Ã¢â‚¬  on page 183 of Their Eyes Were Watching God and ending â€Å"†¦pried the dead Tea Cake’s teeth from her arm† on page 184 echoes the scene in Seraph on the Suwanee beginning â€Å"She flung her hands up†¦Ã¢â‚¬  on page 145 and ending â€Å" ‘†¦just as fast as you can’† on page 146. The premise for each scene is identical. The prime female character is forced to defend herself from a close male family member who has gone mad and is threatening her life. Even in the face of death, she is primarily concerned with his well-being and becomes the only person†¦show more content†¦She has known full well of his potential violence yet sticks around out of loyalty, in addition to the fear of what he might do if she tried to leave. Hurston describes the men as wild and threatening animals. Earl â€Å"snarls† from under the table and causes its contents to come â€Å"crashing to the floor.† He is described without his name, as â€Å"a form† that â€Å"springs away.† Arvay must â€Å"keep him from biting her hands.† The symbolic animalistic biting is also a focus in Their Eyes. Hurston turns Tea Cake into a rabid dog with a â€Å"ferocious look in his eyes† who â€Å"closed his teeth in the flesh of [Janie’s] forearm. Janie â€Å"pried the dead Tea Cake’s teeth from her arm.† Biting as a most base, barbaric form of fighting creates a fierce animal-like character who has no conscience or qualms about hurting or ultimately killing some one, even some one who loves him more than anything. Janie risks her life to give Tea Cake more than one fair chance to save himself. â€Å"The pistol snapped once,† indicating his full attempt to murder her, yet she takes no precaution to protect herself. By â€Å"the second click,† she has her gun loaded yet resists shooting and actually tries to reason with the rabid man—â€Å"Tea Cake, put down dat gun and go back tuh bed†Ã¢â‚¬â€almost like a mother trying to protect her child by way of warning. Even after his third attempt at killing her, she still â€Å"hopes†