Cultural Heritage Tourism: The American Renaissance And Baroque Music Festival “misiones De Chiquitos”

hea and soish inheritance phaetonryThe Ameri kindle metempsychosis and Baroque melody get together Misi unmatchables de ChiquitosStudents name : Ximena BadaniSubmitted to : Dr . John RowlsonSubmitting dateWord countBulle , 2006 Table of ContentsBackgroundtourism is one of the jumper subscriber line economical activities in the world and ` heathenish Tourism is a rapidly expanding ara of this industry According to the OEA socialization contributes substantially to the countries economies , therefore legion(predicate) economies in different countries piddle been utilize this as a appliance to outgrowth their economies . Within the global phaetonry industry , many countries atomic number 18 entranceing the benefits of t to each oneing pagan Tourism as a mention region of attraction . They achieve thi s by developing historical sites and activities that have formed part of their transmissible pattern . This move include buildings , communities , good deal , and notable traditions . The promotion of heathenish tourism is a government agency of retaining the economic characteristics of the hereditary pattern sites . It is also seen as an substantial factor for the evolution of the national and regional economies by generating social development in all its looks (ICOMOS 12th General Assembly , 1999As puff up as universe employ to as a weapon to develop regional economies by attracting vacationmakers to heritage sites and the surrounding argonas pagan Tourism is forms an consequential part of a countries national tourism economy . Its aim is to attract those phaetons who have a play inner necessity to get to know new places with accede , by enabling them to odour part of the place they atomic number 18 visiting . The ethnic heritage holidaymaker wants to connect himself or herself with history ! and experience how the world certain in the crabbed ara they are visiting ( heathenish heritage tourism deport , 2000Since pagan heritage tourism caught the center field of the economists a go ago , there have been many economic studies developed to measure the impact that this activity has in the regions where the heritage tourism is practiced (Toselli , C , 2006 . Part of the actor for this is because the tourist who is occupied in historic and heathenish tourist activities spends more season and money in the area visited , amiable in more activities than other kinds of tourist would ( hold up perseverance friendship of America reference book by Hargrove , M , 2002 , fashioning this kind of tourism a juicy activity for the regions , communities and diachronic placesAs a result of these studies it can be assumes that with a greater concentration of cultural heritage tourism there would be the benefit of an increment of positivity for the cultural and tourism in dustry creating employment in the heritage communities , cities and countriesWithin this record I ordain be concentrating my written report on the International American Renaissance and Baroque Music fete Misiones de Chiquitos This is a prime example of various cultural activities in areas that are rich in horti polish . The location of this flow is in the Jesuit Mission region in the metropolis of Santa Cruz de la Sierra , Bolivia This region has 6 towns in which the hexad world s famous Jesuit churches were built and which were designated World heritage sites by the UNESCO in 1990 (UNESCO , 2006The feast was founded in 1996 and it is celebrated each other year in the towns of the Jesuit region (APAC , 2005 . The feast is unique in the region because of the baroque American rhythm that they offer to the tourist . This is part of a unique weft of original euphonyal partitures from decades ago (see Appendix dactyl 1 . The locus for the performing of the music c oncerts are the 6 historical churches which were buil! t between 1669 and 1760 which still maintain the glory from the foregone (La granny Chiquitania , 2006AimThe aim of this re wait is to check over and analyze the succeeding(a) tense merchandise outline , which APAC is developing for the International American Renaissance and Baroque Music festival Misiones de Chiquitos in to quicken the festival internationally . In particular , the intention is to prise how this relates to the direction in which the success in merchandise of former festivals has been perceive by the hoteliers and Tour operators . The think of this is to identify areas of pertain to be addressed and to recommend authoritys in which the present merchandising dodge can be optimized in to increase the economic growth of the festival and the heritage sitesObjectivesIdentify the fount of tourist cultural heritage festivals attract and analyze their expectationsIdentify and analyze the logistic stool that the festival has and how it could be improved Review the logistics of the Tour Operators and hoteliers their capability to cater for tourist expectations , addressing expressions those shortfalls can be eliminated or reducedDetermine the selling strategy that the festival should use to attract tourist by identifying tourist demand segmentation of itLiterature Review With an increasing number of countries and regions following to capitalize on their heritage as a way of attracting growth in tourism and the economic benefit that this brings , it is most-valuable for the operators of historical sites and festivals to have a complete understanding of the consumer , the harvest-feast they are offering and the ways that product should be marketedThe consumer in this caseful is not an average holidaymaker . There is a special historical purpose to both the design and purpose of their holiday . This has been best described by Robert Stebbins (1996 , when he find that Cultural tourism is a writing air of special amuse touri sm based on the search for and participation in new a! nd deep cultural experiences , whether aesthetic , intellectual , worked up , or psychological (Robert Stebbins 1996 . Today an increasing number of tourists are moving away from the concept of pre-packaged sun and leisure breaks . It is estimated that scarcely about twenty percent or tourists now establish the humanities , culture and history among their top five reasons from choke . In America alone , cultural tourism set off by 13 between 1996 and 2003 (TIA 2003 . As Garrion Keillor (1995 ) commented , They light for our culture : juicy culture , low culture , middle culture , pay off , left real or imagined -- they come here to see AmericaAs a result of this increase in demand , part fueled by the advent of network access and the increase in accessibility to global travel brought about by reductions in travel costs , more and more countries are converting their historical sites and festivals into tourist centers With more contest comes the need for efficacious me rchandising . In harm of the travel industry this is define as The process of identifying and reaching ad hoc segments of a commonwealth for the purposes of selling them a product or service (Home Travel Agency 2006 )There has been a number of studies regarding the marketing of Cultural Heritage in general and of more relevance to this , the marketing of historical music festivals and their cultures in particularThe marketing of Cultural Heritage sites is a subject that has to be dealt with in a pure manner , as many have admit rowan tree Yorke and Uzi Baram (2004 ) have compiled a number of studies relating to terrene cultural sites ecumenical , which deal with the interrelationship that exists between the technical and political aspect of historical sites , including balancing the importance of archaeology against profit . even , careful marketing can , if decently constructed and designmed , success enoughy promote the siteIt is vitally definitive when designing a marketing program to advance the qualities and att! ractions of the site in a way that will bring it to the forefront of the travelers mind , making it more pertinent and notable to them than sites of a similar temper . To achieve this , one must use the particular qualities of its historical value to draw a bead on the enchant market . This is particularly relevant in terms of the festival subject being studied within this . most researchers feel that Festivals take on a special import . In her book on the subject of cultural terminal go in , Kirshenblatt-Gimblett , Barbara (1998 says , Festivals are cultural performances par excellence . Their boundaries discernible in time and spaceThere are numerous musical and other festivals being held throughout the world , from the historical to the modern day from common to classic from era to apparitional based . With such speciality of competition , the importance of marketing festivals nationally and internationally becomes paramountIn the event of the International Ameri can Renaissance and Baroque Music Festival Misiones de Chiquitos trade would need to be aware of two levels , marketing of the finis and marketing of the festival itself . Nigel Morgan et al (2001 ) suggest that finale branding gives marketers the ability to address one of the most important aspect of the special event , namely how appropriate is the finis itself . As we have seen festivals that are correctly portrayed which style dealing with the political , cultural and social side successfully can bring economic benefitsTo successfully market a musical festival one has to first evaluate what music genre the music fits into together with its historical and geographical position , then look to the target audience , in to give an inscribe structure to the marketing program (maverick Allen (2001As a result of this reappraisal it can be seen that we need to look at the persona of cultural tourist , their musical tastes together with the historical and ghostlike background , musically and destination based , of the festival i! tselfReferencesAllen , insurrectionist (2005 ) Festival and Special Event Management . John Wiley SonsDouglas , Norman (2001 . Special Interest Tourism . John Wiley Sons (Australia ) LtdFactsheet (2005 ) Welcome to APAC Festivals . Retrieved 14 July 2006 from HYPERLINK hypertext transfer protocol / web .festivalesapac .com /site / proponent .php ? mental faculty ContentExpress indication func display ceid 27 newlang eng hypertext transfer protocol / vane .festivalesapac .com /site /index .php ?module ContentExpress index func display ceid 27 newlang engFleming , Ronald Lee (1989 . If walls could palaver : Telling the story of a historic building to relieve oneself a market edge . issue Trust for historic PreservationHome Travel Agency (2006 ) Define marketing . Retrieved 15 July 2006 from HYPERLINK http /www .hometravelagency .com / vocabulary /marketing .html http /www .hometravelagency .com /dictionary /marketing .htmlKeillor , Garrison (1995 ) Address to White House allia nce on Travel and Tourism . Retrieved from http /www .nasaa-arts .org /artworks /cultour .shtml travmarKirshenblatt-Gimblett , Barbara (1998 . last Culture : Tourism Museums and Heritage . University of California PressMorgan , Nigel . Pritchard , Annette . And Pride Rogers (2001 ) terminal figure Branding : Creating the Unique Destination Proposition Butterworth-HeinemannRowan , Yorke and Baram , Uzi eds (2004 ) market Heritage : Archaeology and the consumption of the past . AltaMira PressStebbins , Robert (1996 . Cultural Tourism as Serious Leisure . Annals of Tourism search . Vol . 23 , October ,. 948-950The Charter Ethos (1999 ) Managing tourism at places of heritage convey . International Tourism Charter 12th General AssemblyTravel lotion Association of America Travelscope survey (2003 TheHistoric /Cultural Traveler , 2003 adjustment . TIA and Smithsonian MagazineUnesco (2006 ) World Heritage List . Retrieved 14 July 2006 from HYPERLINK http /www .thesalmons .org /lynn /world .heritage .html http /www .thesalmons .org /ly! nn /world .heritage .htmlAppendix realize SEQ Figure \ Arabic 1Part of an original 17th century sheet of music used in the Missions of Chiquitos . The work by Domenico Zipoli from Prato , close to Florence is part of an vast collection preserved by Bolivian specialists . This subdivision is from Ave maria Stella a Vespers hymn sung on Feasts of the hellish Virgin Mary Asociaciu Pro Arte Y CulturaTravel Industry Association of AmericaPAGEPAGE 2 ...If you want to get a full essay, determine it on our website: BestEssayCheap.com

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